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Bachelor of Communication in Strategic Communication

Tuition Fee (AED)

155,000 (VAT Inclusive)


3 Years with the option to fast-track (6 Trimesters)

Part-time study options are also available


Bachelor of Communication

In this course, you’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age. You’ll create and produce content, manage social media and develop public relations and communications strategies.

You’ll develop digital and traditional communication skills and learn to apply them in a range of contexts, from web communication to creative production and even news media.

By your final year, you will bring together everything you have learnt throughout your degree and work with a real client, applying your skills in strategy development, client management, program research, planning design and evaluation.

Spine units

Career Learning: Managing Your Career - 3 points

Building Enterprise Skills - 3 points

Consulting and Freelancing - 3 points

Course and Major Core

Communication Research - 3 points

Specialist Communication - 3 points

Thinking Communication - 3 points

Social Media - 3 points

Critical Web Literacy - 3 points

Strategic Communication - 3 points

Content Creation - 3 points

Public Relations in Society - 3 points

Communication Strategy and Planning - 3 points

Issues and Crisis Management -3 points

Campaign management - 3 points

Introduction to Digital Media Skills - 3 points

Web Analytics - 3 points 

Recommended double major

  • Marketing
  • Management

Professional recognition

This course has been designed in accordance with requirements for accreditation by the Public Relations Institute of Australia (PRIA). It has been designed in consultation with industry to meet the evolving needs of the digital communication landscape.

Career opportunities

  • Social Media Manager or Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator

Enquire now/Apply now

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