Bachelor of Communication in Strategic Communication
Tuition Fee (AED)
155,000 (VAT Inclusive)
Duration
3 Years with the option to fast-track (6 Trimesters)
Part-time study options are also available
Qualification
Bachelor of Communication
In this course, you’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age. You’ll create and produce content, manage social media and develop public relations and communications strategies.
You’ll develop digital and traditional communication skills and learn to apply them in a range of contexts, from web communication to creative production and even news media.
By your final year, you will bring together everything you have learnt throughout your degree and work with a real client, applying your skills in strategy development, client management, program research, planning design and evaluation.
Spine units
Career Learning: Managing Your Career - 3 points
Building Enterprise Skills - 3 points
Consulting and Freelancing - 3 points
Course and Major Core
Communication Research - 3 points
Specialist Communication - 3 points
Thinking Communication - 3 points
Critical Web Literacy - 3 points
Strategic Communication - 3 points
Public Relations in Society - 3 points
Communication Strategy and Planning - 3 points
Issues and Crisis Management -3 points
Campaign management - 3 points
Introduction to Digital Media Skills - 3 points
Recommended double major
- Marketing
- Management
Professional recognition
This course has been designed in accordance with requirements for accreditation by the Public Relations Institute of Australia (PRIA). It has been designed in consultation with industry to meet the evolving needs of the digital communication landscape.
Career opportunities
- Social Media Manager or Media Advisor
- Public Relations Officer or Manager
- Strategic Communication Manager
- Sponsorship and Fundraising Coordinator
More programs at Murdoch
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- Diploma of Information Technology
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- Bachelor of Arts (BA) in Psychology
- Bachelor of Business (BBus) in Accounting
- Bachelor of Business (BBus) in Finance
- Bachelor of Business (BBus) in Management
- Bachelor of Business (BBus) in Marketing
- Bachelor of Communication in Strategic Communication
- Bachelor of Communication in Web Communication
- Bachelor of Information Technology in Business Information Systems
- Bachelor of Information Technology in Computer Science
- Bachelor of Information Technology in Cyber Security and Forensics
- Criminology (Second Major only)
- Graduate Certificate in Business Administration
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- Graduate Certificate in Education (International Education)
- Master of Business Administration (MBA)
- Master of Education (MEd)
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