Marketing - Murdoch University Dubai

Qualification

Bachelor of Business (Marketing)

A bachelor’s degree in business marketing can prepare you for a career as a marketer, where you’ll be responsible for creating and implementing marketing strategies. This includes the development of new products and services, as well as analysing data and monitoring sales trends. Marketing’s goal is to provide value to companies, the community, and customers. It involves identifying market trends and creating long-term competitive strategies for goods and services to meet customer expectations.

Key Information

Duration and course structure

8 trimesters, to be completed in 3 years, or 6 trimesters to be completed in 2 years (fast-track), 24 units, 72 credit points

Intake dates

January, May, September

Location

On campus

Fees

AED 174,600 for the entire course (24 units).

Tuition fees are inclusive of VAT.

Apply now Contact us

About our Bachelor of Business in Marketing

Our Bachelor’s Degree in Business Marketing is designed for those who want to pursue a career in marketing and sales management. Students will learn how to create marketing strategies that help businesses grow and succeed. The program provides specific skills and knowledge that are a must in this current business world. The job opportunities that you will have by completing a Bachelor’s in Business Marketing include:

Marketing communications
Brand management
Market research and marketing strategy development
Retail and distribution management

Bachelor’s Degree in Business Marketing offers units that cover various modern topics, such as media communications, international marketing, market research and analysis, consumer behaviour, strategic marketing, and more. The theory of marketing can be used in practice by completing strategic marketing projects and creating case studies.

This program provides students with a broad education that helps them develop the analytical skills needed for success in today’s fast-paced global economy.

Reasons to study Bachelor in Business Marketing at Murdoch University

Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
Complete Google and Facebook certifications during your course.
Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising.
Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (Level 4).

Career opportunities

Account Manager or Consultant
Product or Brand Manager
Market Research Analyst
Sales and Marketing Manager
Digital Marketer

Course structure

B1367 - Bachelor of Business

Spine Units 9 cp

MSP100 | 3cp | Career Learning: Managing Your Career
MSP200 | 3cp | Building Employability Skills
COM203 | 3cp | Consulting and Freelancing

Course Core 15 cp

BSL165 | 3 cp | Foundations of Business Law
BUS123 | 3 cp | Management in a Global Environment
BUS124 | 3 cp | Global Marketing
BUS163 | 3 cp | Introduction to Accounting
BUS171 | 3 cp | Foundation of Economics

Marketing Major 24 cp

Required Units 21 cp

BUS124 | 3cp | Global Marketing
BUS279 | 3cp | Digital and Social Media Marketing
BUS210 | 3cp| Marketing Research and Analysis
BUS225 | 3cp | Services Marketing
BUS278 | 3cp | Content Marketing
BUS299 | 3cp | Consumer Behaviour
BUS350 | 3cp | Strategic Marketing

Specified Electives 3 cp

BUS334 | 3cp | Business Analytics
OR
BUS391 | 3cp | Search Engine Marketing

Options 27 cp

Double Major – With a double major, you’ll complete two majors under one degree, usually in the same timeframe as a single degree. When you graduate, you’ll receive one bachelor’s degree with recognition of both majors.

Electives – you can choose elective units to the value of 27 credit points, when choosing electives, you must be sure you have satisfied pre-requisite requirements.

B1367 - Bachelor of Business

Recommended double majors

Finance
Management

Academic entry requirements

Entry Requirement 2025

Entry Requirement 2026

English language entry requirements

International students must be able to demonstrate English language proficiency before being admitted to this course.

See requirements

Faculty Profile – Business

Discipline Lead – Dr. Leena Wanganoo

Dr. Leena is a distinguished academic leader with 30 years of experience, 12 years in educational leadership within higher education and an 18-year corporate career with multinational companies. She holds a PhD in Sustainable Supply Chain Management, a Postgraduate Diploma in International Business and an MBA in Marketing.

As a discipline lead, Dr. Leena oversees the Diploma, undergraduate, and postgraduate business programs while teaching Global Business, Sustainability, and Strategic Management courses. Her rich blend of academic and industry experience ensures that students gain both theoretical understanding and practical insights.

In addition to her teaching role, Dr. Leena is actively engaged in research and case study development. Her research interests lie in Sustainable Management & Development and Service excellence strategy. She regularly publishes her work in esteemed international journals, and many of her case studies have been featured by The Case Centre, UK. Beyond her academic responsibilities, Dr. Leena is a founding member of the Dubai Chamber of Commerce Higher Education initiative. She actively contributes to advancing higher education in the UAE and co-leads the academic coordinator community of practitioners, part of the university’s learning and teaching network.