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Marketing

Qualification

Bachelor of Business (Marketing)

A bachelor’s degree in business marketing can prepare you for a career as a marketer, where you’ll be responsible for creating and implementing marketing strategies. This includes the development of new products and services, as well as analysing data and monitoring sales trends. Marketing’s goal is to provide value to companies, the community, and customers. It involves identifying market trends and creating long-term competitive strategies for goods and services to meet customer expectations.

Key Information

Duration and course structure

8 trimesters, to be completed in 3 years, or 6 trimesters to be completed in 2 years (fast-track), 24 units, 72 credit points

Intake dates

January, May, September

Location

On campus

Fees

AED 174,600 for the entire course (24 units).

Tuition fees are inclusive of VAT.

About our Bachelor of Business in Marketing

Our Bachelor’s Degree in Business Marketing is designed for those who want to pursue a career in marketing and sales management. Students will learn how to create marketing strategies that help businesses grow and succeed. The program provides specific skills and knowledge that are a must in this current business world. The job opportunities that you will have by completing a Bachelor’s in Business Marketing include:

  • Marketing communications
  • Brand management
  • Market research and marketing strategy development
  • Retail and distribution management

Bachelor’s Degree in Business Marketing offers units that cover various modern topics, such as media communications, international marketing, market research and analysis, consumer behaviour, strategic marketing, and more. The theory of marketing can be used in practice by completing strategic marketing projects and creating case studies.

This program provides students with a broad education that helps them develop the analytical skills needed for success in today’s fast-paced global economy.

Reasons to study Bachelor in Business Marketing at Murdoch University

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  • Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
  • Complete Google and Facebook certifications during your course.
  • Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising.
  • Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (Level 4).

Career opportunities

  • Account Manager or Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Sales and Marketing Manager
  • Digital Marketer

Course structure

Spine Units 9 cp

  • MSP100 | 3cp | Career Learning: Managing Your Career
  • MSP200 | 3cp | Building Employability Skills
  • COM203 | 3cp | Consulting and Freelancing

Course Core 15 cp

  • BSL165 | 3 cp | Foundations of Business Law
  • BUS123 | 3 cp | Management in a Global Environment
  • BUS124 | 3 cp | Global Marketing
  • BUS163 | 3 cp | Introduction to Accounting
  • BUS171 | 3 cp | Foundation of Economics

Marketing Major 24 cp

Required Units 21 cp

  • BUS124 | 3cp | Global Marketing
  • BUS279 | 3cp | Digital and Social Media Marketing
  • BUS210 | 3cp| Marketing Research and Analysis
  • BUS225 | 3cp | Services Marketing
  • BUS278 | 3cp | Content Marketing
  • BUS299 | 3cp | Consumer Behaviour
  • BUS350 | 3cp | Strategic Marketing

Specified Electives 3 cp

  • BUS334 | 3cp | Business Analytics
    OR
  • BUS391 | 3cp | Search Engine Marketing

Options 27 cp

Double Major – With a double major, you’ll complete two majors under one degree, usually in the same timeframe as a single degree. When you graduate, you’ll receive one bachelor’s degree with recognition of both majors.

Or

Electives – you can choose elective units to the value of 27 credit points, when choosing electives, you must be sure you have satisfied pre-requisite requirements.

B1367 - Bachelor of Business

Recommended double majors

  • Finance
  • Management

English language entry requirements

International students must be able to demonstrate English language proficiency before being admitted to this course.

See requirements
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Faculty Profile – Business

Discipline Lead – Dr. Leena Wanganoo

Dr. Leena is a distinguished academic leader with 30 years of experience, 12 years in educational leadership within higher education and an 18-year corporate career with multinational companies. She holds a PhD in Sustainable Supply Chain Management, a Postgraduate Diploma in International Business and an MBA in Marketing.

As a discipline lead, Dr. Leena oversees the Diploma, undergraduate, and postgraduate business programs while teaching Global Business, Sustainability, and Strategic Management courses. Her rich blend of academic and industry experience ensures that students gain both theoretical understanding and practical insights.

In addition to her teaching role, Dr. Leena is actively engaged in research and case study development. Her research interests lie in Sustainable Management & Development and Service excellence strategy. She regularly publishes her work in esteemed international journals, and many of her case studies have been featured by The Case Centre, UK. Beyond her academic responsibilities, Dr. Leena is a founding member of the Dubai Chamber of Commerce Higher Education initiative. She actively contributes to advancing higher education in the UAE and co-leads the academic coordinator community of practitioners, part of the university’s learning and teaching network.

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