Skip to main content

Marketing

Qualification

Bachelor of Business (Marketing)

A bachelor's degree in business marketing can prepare you for a career as a marketer, where you'll be responsible for creating and implementing marketing strategies. This includes the development of new products and services, as well as analysing data and monitoring sales trends. Marketing's goal is to provide value to companies, the community, and customers. It involves identifying market trends and creating long-term competitive strategies for goods and services to meet customer expectations.

Key Information

Duration and course structure

6 trimesters, to be completed in 3 years (or 2 years fast-track), 24 units, 72 credit points

Intake dates

January, May, September

Mode of delivery

On campus

Fees

AED 155,000 for the entire course. AED 51,667 per year.

Tuition fees are inclusive of VAT

About our Bachelor of Business in Marketing

Our Bachelor's Degree in Business Marketing is designed for those who want to pursue a career in marketing and sales management. Students will learn how to create marketing strategies that help businesses grow and succeed. The program provides specific skills and knowledge that are a must in this current business world. The job opportunities that you will have by completing a Bachelor's in Business Marketing include:

  • Marketing communications
  • Brand management
  • Market research and marketing strategy development
  • Retail and distribution management

Bachelor’s Degree in Business Marketing offers units that cover various modern topics, such as media communications, international marketing, market research and analysis, consumer behaviour, strategic marketing, and more. The theory of marketing can be used in practice by completing strategic marketing projects and creating case studies.

This program provides students with a broad education that helps them develop the analytical skills needed for success in today's fast-paced global economy.

Reasons to study Bachelor in Business Marketing at Murdoch University

  • Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
  • Complete Google and Facebook certifications during your course.
  • Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising.

Career opportunities

  • Account Manager or Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Sales and Marketing Manager
  • Digital Marketer

Course structure

Recommended double majors

  • Finance
  • Management

Academic entry requirements

Australian entry requirements

The following is required for Australian students:

  • Successful completion of Year 12 with ATAR of 70

Afghanistan entry requirements

The following is required for Afghanistan students:

  • Please contact the Admissions Office for further information

Argentina entry requirements

The following is required for Argentina students:

  • Please contact the Admissions Office for further information

Bahrain entry requirements

The following is required for Bahrain students:

  • Please contact the Admissions Office for further information

Bangladesh entry requirements

The following is required for Bangladesh students:

  • Successful completion of Higher School Certificate (Year 12) with a GPA of 4.0

Bhutan entry requirements

The following is required for Bhutan students:

  • Successful completion of Bhutan Higher Secondary Education Certificate (BHSEC) with a grade average of 60% in the best 4 subjects (excluding local language)

Botswana entry requirements

The following is required for Botswana students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A levels (A*=6; A=5; B=4; C=3; D=2; E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Brazil entry requirements

The following is required for Brazil students:

  • Please contact the Admissions Office for further information

Brunei entry requirements

The following is required for Brunei students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A levels (A*=6; A=5; B=4; C=3; D=2; E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5))

Cambodia entry requirements

The following is required for Cambodian students:

  • Please contact the Admissions Office for further information

Cameroon entry requirements

The following is required for Cameroon students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A levels (A*=6; A=5; B=4; C=3; D=2; E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Canada entry requirements

The following is required for Canada students:

  • Successful completion of High School Graduation Diploma with an average of 65 OR Ontario Secondary School Diploma with a minimum of 30 points and an average of 65% in 6 Level 12 subjects, including English

Chile entry requirements

The following is required for Chile students:

  • Please contact the Admissions Office for further information

China entry requirements

The following is required for Chinese students:

  • Successful completion of Gao Kao with a minimum score equating to 63% of the maximum overall mark (e.g. 472.5 / 750 or 378 / 600)

Colombia entry requirements

The following is required for Colombian students:

  • Please contact the Admissions Office for further information

Denmark entry requirements

The following is required for Denmark students:

  • Successful completion of either Studentereksamensbevis or Hojere Forberedelseseksamen with final grade of 6

Ecuador entry requirements

The following is required for Ecuador students:

  • Please contact the Admissions Office for further information

Egypt entry requirements

The following is required for Egypt students:

  • Please contact the Admissions Office for further information

El Salvador entry requirements

The following is required for El Salvador students:

  • Please contact the Admissions Office for further information

Fiji entry requirements

The following is required for Fijian students:

  • Successful completion of Year 13 Certificate Examination, with an average grade of 60% in the best 4 subjects

France entry requirements

The following is required for French students:

  • Successful completion of French Baccalaureate with a grade average of 10

Gambia entry requirements

The following is required for Gambia students:

  • Please contact the Admissions Office for further information

Germany entry requirements

The following is required for Germany students:

  • Successful completion of the Abitur with a GPA 3.5

Ghana entry requirements

The following is required for Ghana students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Greece entry requirements

The following is required for Greece students:

  • Successful completion of the Upper Secondary School Leaving Certificate (Apolytirio Lykeio – previously Apolytirion of Eniaio Lykeio) with a grade average of 14

Hong Kong - SAR entry requirements

The following is required for Hong Kong - SAR students:

  • Successful completion of Hong Kong Diploma of Secondary Education (HKDSE) with a combined score of 15 points from the best 6 subjects (4 core and 2 electives from Category A or C)

India entry requirements

The following is required for Indian students:

  • Successful completion of Higher Secondary Certificate - State Boards except Punjab State Board - with a minimum average of 65% in the best 4 academic subjects

India entry requirements

The following is required for Indian students:

  • Successful completion of Class XII with a minimum average of 60% in the best 4 academic subjects.

Indonesia entry requirements

The following is required for Indonesien students:

  • Successful completion of Sekolah Menengah Atas (SMA) 3, with a minimum average of 75% and with Surat Keterangan Hasil Ujian Nasional(SKHUN) as proof of graduation.

Iran entry requirements

The following is required for Iran students:

  • High School Diploma with minimum 14 points (Theoretical Stream only)
  • In addition, students who have successfully completed the national entrance exam (Konkur) will be considered for entry in any of their preferred Murdoch University programs, as listed above (Foundation, Diploma, Undergraduate)

Iraq entry requirements

The following is required for Iraq students:

  • Please contact the Admissions Office for further information

Japan entry requirements

The following is required for Japanese students:

  • Successful completion of the Kotogakko Sotsugyo Shosho (Upper Secondary School Certificate of Graduation) with a GPA of 3.5 out of 5.

Jordan entry requirements

The following is required for Jordan students:

  • Please contact the Admissions Office for further information

Kazakhstan entry requirements

The following is required for Kazakhstan students:

  • Please contact the Admissions Office for further inf

Kenya entry requirements

The following is required for Kenya students:

  • Successful completion of KSCE with a grade average of B or GCE A Levels with an aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

South Korea entry requirements

The following is required for South Korean students:

  • Successful completion of the Senior High School Certificate (Immumgye Kodung Hakkyo Chorupiang) with a grade average of A

Kuwait entry requirements

The following is required for Kuwait students:

  • Successful completion of Middle Eastern Secondary School Leaving Certificate (Shahadat-al-thanawiaal-a’ama) with a minimum grade average of 80%

Latvia entry requirements

The following is required for Latvia students:

  • Successful completion of the Latvian Attestation of General Secondary Education with a grade average of 7.0

Laos entry requirements

The following is required for Laos students:

  • Please contact the Admissions Office for further information

Lebanon entry requirements

The following is required for Lebanon students:

  • Please contact the Admissions Office for further information

Libya entry requirements

The following is required for Libya students:

  • Please contact the Admissions Office for further information

Liberia entry requirements

The following is required for Liberia students:

  • Please contact the Admissions Office for further information

Macau - SAR entry requirements

The following is required for Macau - SAR students:

  • Successful completion of Hong Kong Diploma of Secondary Education (HKDSE) with a combined score of 15 points from best 6 subjects (4 core and 2 Electives from Category A or C), where (5**=6, 5*=5.5, 5=5,4=4, 3=3, 2=0, 1=0 or Category C subjects - A*=6, A=5, B=4, C=3,D=2, E=1)

Malawi entry requirements

The following is required for Malawi students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Malaysia entry requirements

The following is required for Malaysian students:

  • Successful completion of the Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of 6 points taken from the best 2 or 3 subjects OR Unified Chinese Examination (UEC) with a total of 20 or lower from the best 5 academic subjects

Mauritius entry requirements

The following is required for Mauritius students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Mexico entry requirements

The following is required for Mexico students:

  • Please contact the Admissions Office for further information

Moldova entry requirements

The following is required for Moldova students:

  • Successful completion of Moldova Diploma de Bacalaureat, with a grade average of 7

Mongolia entry requirements

The following is required for Mongolian students:

  • Please contact the Admissions Office for further information

Myanmar entry requirements

The following is required for Myanmar students:

  • Please contact the Admissions Office for further information

Nepal entry requirements

The following is required for Nepalese students:

  • School Leaving Certificate Examination (Grade XII) awarded by the National Examinations Board: Minimum GPA of 2.8

New Zealand entry requirements

The following is required for New Zealand students:

  • Successful completion of the National Certificate of Educational Achievement (NCEA) Level 3

Nigerian entry requirements

The following is required for Nigerian students:

  • Please contact the Admissions Office for further information

Norway entry requirements

The following is required for Norway students:

  • Successful completion of the Vitnemal with a grade average of 3

Oman entry requirements

The following is required for Oman students:

  • Please contact the Admissions Office for further information

Pakistan entry requirements

The following is required for Pakistan students:

  • Successful completion of the Higher Secondary School Certificate with a grade average of 65% taken from the best 4 academic subjects

Papua New Guinea entry requirements

The following is required for Papua New Guinea students:

  • Please contact the Admissions Office for further information

Paraguay entry requirements

The following is required for Paraguay students:

  • Please contact the Admissions Office for further information

Peru entry requirements

The following is required for Peru students:

  • Please contact the Admissions Office for further information

Philippines entry requirements

The following is required for Philippines students:

  • Senior High School Diploma K-12 Academic Track only with an overall average of 85%

Poland entry requirements

The following is required for Poland students:

  • Successful completion of the Certificate of Matriculation of the General Lyceum (Swiadectwo Dojrzalosci Liceum Oglnoksztalcacego) with a grade average of 4.0

Russian Federation entry requirements

The following is required for Russian Federation students:

  • Please contact the Admissions Office for further information

Saudi Arabia entry requirements

The following is required for Saudi Arabia students:

  • Please contact the Admissions Office for further information

Sierra Leone entry requirements

The following is required for Sierra Leone students:

  • Please contact the Admissions Office for further information

Singapore entry requirements

The following is required for Singapore students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Solomon Islands entry requirements

The following is required for Solomon Islands students:

  • Please contact the Admissions Office for further information

South Africa entry requirements

The following is required for South African students:

  • Successful completion of the National Senior Certificate with a minimum grade average of 5 in best 6 subjects (excluding ‘life orientation’)

Spain entry requirements

The following is required for Spain students:

  • Successful completion of the Tlitulo de Bachiller with an average grade of 7

Sri Lanka entry requirements

The following is required for Sri Lankan students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Sudan entry requirements

The following is required for Sudan students:

  • Please contact the Admissions Office for further information

Sweden entry requirements

The following is required for Sweden students:

  • Successful completion of the Upper Secondary School Leaving Certificate (Slutbetyg Från Gymnasieskola) with a grade average of 15

Switzerland entry requirements

The following is required for Switzerland students:

  • Successful completion of Swiss Cantonal Maturity Certificate (prior to 2008) with a grade average of 4.0 OR the Federal Maturity Certificate with a grade average of 4 (on a 6-point scale) or 3.4 (on a 5-point scale).

Taiwan entry requirements

The following is required for Taiwan students:

  • Successful completion of the Senior High School Diploma / Senior Vocational School Diploma with a minimum of 80%

Tanzania entry requirements

The following is required for Tanzania students:

  • Advanced Certificate of Secondary Education Examination (ACSEE) either Division 1 or 2 accepted.

Thailand entry requirements

The following is required for Thailand students:

  • Successful completion of Secondary 6 (Matayom 6) with a GPA of 3

Turkey entry requirements

The following is required for Turkey students:

  • Please contact the Admissions Office for further information

Uganda entry requirements

The following is required for Uganda students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Ukraine entry requirements

The following is required for Ukraine students:

  • Successful completion of the Ukraine Certificate of Complete General Secondary Education with a GPA of 6.5

United Arab Emirates entry requirements

The following is required for United Arab Emirates students:

  • Please contact the Admissions Office for further information

United Kingdom entry requirements

The following is required for United Kingdom students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

USA entry requirements

The following is required for USA students:

  • (1100/1600) - Successful completion of the High School Diploma with a GPA of 2.5 and a minimum of 500 in each band in the SAT. OR successful completion of a minimum of 2 AP subjects with a minimum of 7 points and final Grade 12 High School Diploma. OR successful completion of the American College Test (ACT) with a minimum score of 24 and a completed High School Diploma. Use the College Board institution code 9115 to send official AP and SAT scores to Murdoch University Dubai.

Uzbekistan entry requirements

The following is required for Uzbekistan students:

  • Successful completion of Diploma of Post-Secondary Vocational Education (O’rta Maxsus Ta’lim To’grisidagi Diplom)

Venezuela entry requirements

The following is required for Venezuela students:

  • Please contact the Admissions Office for further information

Vietnam entry requirements

The following is required for Vietnam students:

  • Successful completion of High School Graduation Diploma (Giay Chung nhan tot ngiep Thpt) with a minimum average of 7 from the national exam, with the Giay Chung Nhan Tot Ngiep Thpt as proof of graduation.

Zambia entry requirements

The following is required for Zambia students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Zimbabwe entry requirements

The following is required for Zimbabwe students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

English language entry requirements

International students must be able to demonstrate English language proficiency before being admitted to this course.

See requirements

Faculty profiles – Business

Name: Leena Wanganoo 

Role: Discipline Head – Business 

Email: leena.wanganoo@murdoch.edu.au

BIOGRAPHY

Leena holds a PhD degree from University of Petroleum and Energy Studies, Dehradun in Supply Chain Management. She holds PG Diploma in International Business from Symbiosis University, Pune, and an MBA in Marketing from University of Ajmer. She has over 10 years of teaching, research, training, and program management experience across the UAE. She is actively involved in developing case studies for UK case study centre and publishing research work internationally. 

She also has 17 years of corporate experience working with multinationals like John Deere Inc, DHL Danzas, Garware Technical Fibres and Cipla Health Limited in Supply Chain Management and International Marketing. 

She teaches across areas spanning Global Management, International Business, Sustainability, Business and Society and Strategic management for UG and PG Programs. Her other learning and teaching interests includes Supply Chain Management and Operations Management. Her research interests are in the areas of Reverse Supply chain, Green and Sustainable Supply Chain Management, Consumer Behavioural aspects in Supply chain Management, International Business, Emerging Technologies in Supply chain and Strategic Management. 

Education: 

QUALIFICATIONS

  • Ph.D. Supply Chain Management, University of Petroleum and Energy Studies, Dehradun. India 
  • PG Diploma in International Business, Symbiosis University, Pune. India  
  • MBA (Marketing) University of Ajmer. India 

PREVIOUS POSITIONS

  • Asst. Professor & Program Coordinator - Amity University Dubai
  • Asst. Professor & Program Coordinator – Manipal University Dubai
  • Business Manager – DHL FZCO, Dubai 
  • Head - Supply Chain – John Deere India. 
  • Dy. Manager – International Business – Garware Technical Fibres 
  • Asst. Manager – International Business – Atul Limited 
  • Product Executive – Cipla Health Limited. 

Research 

  • L. Wanganoo, "Streamlining Reverse Logistics through IoT driven Warehouse Management System," 2020 8th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO), Noida, India, 2020, pp. 854-858, DOI: 10.1109/ICRITO48877.2020.9197929. 
  • L. Wanganoo and V. K. Shukla, "Real-Time Data Monitoring in Cold Supply Chain Through NB- IoT," 2020 11th International Conference on Computing, Communication and Networking Technologies (ICCCNT), Kharagpur, India, 2020, pp. 1-6, DOI: 10.1109/ICCCNT49239.2020.9225360. 
  • L. Wanganoo and A. Patil, "Preparing for the smart cities: IoT enabled last-mile delivery," 2020 Advances in Science and Engineering Technology International Conferences (ASET), Dubai, United Arab Emirates, 2020, pp. 1-6, DOI: 10.1109/ASET48392.2020.9118197. 
  • Wanganoo L., Shukla V.K., Panda B.P. (2021) NB-IoT Powered Last-Mile Delivery Framework for Cold Supply Chain. In: Singh T.P., Tomar R., Choudhury T., Perumal T., Mahdi H.F. (eds) Data-Driven Approach Towards Disruptive Technologies. Studies in Autonomic, Data-driven and Industrial Computing. Springer, Singapore. https://doi.org/10.1007/978-981-15-9873-9_22 
  • S. R. Chatterjee, V. K. Shukla, L. Wanganoo and S. Dubey, "Transforming Supply chain Management through Industry 4.0," 2021 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO), 2021, pp. 1-6, DOI: 10.1109/ICRITO51393.2021.9596392. 
  • L. Wanganoo, B. Prasad Panda, R. Tripathi and V. Kumar Shukla, "Harnessing Smart Integration: Blockchain-Enabled B2C Reverse Supply Chain," 2021 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE), 2021, pp. 261-266, DOI: 10.1109/ICCIKE51210.2021.9410677.

Chapter Publication: 

  • Supply Chain," 2021 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE), 2021, pp. 261-266, DOI: 10.1109/ICCIKE51210.2021.9410677. 
  • Leveraging IIot in Reverse Logistics: A WSN Approach by Vinod Kumar Shukla, Leena Wanganoo, Mohammed Yousuf, and Rajesh Tripathi Source Title: Internet of Things: Technological Advances and New Applications. Hard ISBN: 9781774911280; https://www.appleacademicpress.com/internet-of-things-technological-advances-and-new-applications/9781774911280 
  • Shukla, V.K., Wanganoo, L., Tiwari, N. (2022). Real-Time Alert System for Delivery Operators Through Artificial Intelligence in Last-Mile Delivery. In Healthcare Informatics for Fighting COVID-19 and Future Epidemics. EAI/Springer Innovations in Communication and Computing. Springer, Cham. https://doi.org/10.1007/978-3-030-72752-9_20 
  • Revamping Reverse Logistics to Enhance Customer Satisfaction. Leena Wanganoo (University of Petroleum and Energy Studies, India), Rajesh Tripathi (University of Petroleum and Energy Studies, India) and Ramakrishna Yanamandra (Skyline University College, UAE); Source Title: Handbook of research on Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era Copyright: © 2022 |Pages: 20 DOI: 10.4018/978-1-7998-9506-0.ch010

• Case – Study Publication: 

  • Landmark Group: Using Blockchain to Unlock Value in Logistics 

Reference no. 620-0012-1 

Subject category: Production and Operations Management 

https://www.thecasecentre.org/main/products/view?id=169574 

  • Cargotecture: A Sustainability Initiative in the UAE; Reference no. 720-0018-1 

Subject category: Ethics and Social Responsibility https://www.thecasecentre.org/main/products/view?id=169104 

Conference Participation & Paper Presentation 

  • Manipal Entrepreneurship Research Conference (MERC), 2017 "Women Entrepreneurship in Logistics in UAE. 
  • 5th Agro Supply Chain Conference 2018- ASCC – paper - Logistics Service Quality for Cold Chains: A Study from UAE Fruit and Vegetable Market By Wangnoo & Panda (2018 ) 
  • MERC - 2019. School of Business, Manipal Academy of Higher Education, Dubai 
  • ASET 2020 - 3rd Advances in Science and Engineering Technology multi-conferences (ASET'20) 
  • 11th International Conference on computing, communication and networking technologies (ICCCNT), IIT Kharagpur 
  • IEEE 8TH International conference on Reliability, Infocom Technologies and Optimization (ICRITO'2020) 
  • International conference on machine intelligence & Data Science application MIDAS 2020)

Ms. Vidhi Agarwal holds a Masters in Commerce; Masters in Law, a Diploma in Business Management from India, PGCertHE Middlesex University, Dubai and is currently pursuing a Doctorate in Business Administration from S.P.Jain School of Global Management, Dubai. She is a member of Fellow of The Higher Education Academy (UK).

Ms. Agarwal teaches undergraduate Units at various Universities in Dubai, and covers mainly subjects related to Law, Economics and Business Management. This includes – Ethics; Business/ Corporate/ Commercial and Company Law; Trade Secrets and Technology Transfer; and CSR and Sustainability.

Ayesha holds a Bachelor’s and B.ED degree from the University of Karachi. She completed her Master’s degree in Economics from the University of Karachi securing first position in her class. She also secured CELTA qualifications from University of Cambridge.

She holds over ten years of teaching experience in Banking and Finance. Ayesha’s teaching and learning interest cover economic theory, international economics, Islamic banking, and Islamic economics.

Qualifications:

CELTA from  University of Cambridge

B.ED from University of Karachi

Masters in Economics from University of Karachi

Bachelor’s of Art from University of Karachi.

Research output:

Ayesha Imran, & E, Badran.(2016). Cloud computing in the banking sector. A study on the future of cloud computing in the Banking sector. International Journal of Research in Banking and Finance.

Research Interests:

Behavioral economics, monetary theory, and industrial economics, consumer behaviour and environmental economics.

Dr. Heena Sunil Bulchandani holds a Masters of Social Work and a Doctor of Philosophy (Social Work) from Faculty of Social Work, The Maharaja Sayajirao University of Baroda (India).  She is a certified EFQM Assessor, Senior Certified Professional (SCP - SHRM) and Certified Coach from EMCC. 

With over 22 years of experience, Dr. Heena is a confident, passionate and result oriented HR Practitioner, trainer, educator and assessor with proven leadership skills and business acumen.

Qualifications:

PhD (Social Work), Faculty of Social Work, The Maharaja Sayajirao University of Baroda, India.

Masters of Social Work, Faculty of Social Work, The Maharaja Sayajirao University of Baroda, India.

Post Graduate Diploma in Human Resource Development, Faculty of Education & Psychology, The Maharaja Sayajirao University of Baroda, India.

Certified Lecturer, University Grant Commissions of India

Book Written:

Organizational Effectiveness & Job Satisfaction (ISBN 93-84901-58-X)

Speaker in Conferences / Summit:

  • Advisory Council Member with World HRD Congress.
  • Advisory & speaker Panel member in 7th Edition, MENA HR Summit, organized by Fleming Gulf.
  • Speaker in 5th GCC Smart Government-Corporate Media Communication and Human Resources Development Conference, Dubai.
  • Presented a paper in HR Summit and Expo, Dubai.
  • Presented a paper in 5th Annual People Challenge Middle East Summit.
  • Presented a paper in International Human Resources & Conferences; organized by United Arab Emirates Federal Authority for Government Human Resources.

Participation in Awards Assessments:

Participated as a Team leader / Assessor in various prestigious awards such as The Mohammed Bin Rashid Al Maktoum Business Award, Dubai Human Development Award, Dubai Quality Award, UAE Innovation Award and Taqdeer Award. speaker in various International HR Conferences.

Awards & Recognition

  • Global Training and Development Award, World HRD Congress, Mumbai.
  • HR Professional of the Year – Public Sector, 6th MENA HR Excellence Awards.
  • HR Leadership Award from Asian Confederation of Businesses.

Young HR Professional of the Year, World HRD Congress.

With close to 40 years of experience in the Finance & Accounting sector in highly reputed companies across India, Oman and UAE, Mr. Amit Kapoor is a seasoned professional in the Finance & Management field. His last job was with a leading multinational IT company where he held the position of a CFO covering the MEA region.

Mr. Kapoor is a qualified Chartered Accountant from India and have spent the past 30 years here in Dubai – his growth is linked to the extraordinary growth that UAE and especially the city of Dubai has witnessed.

Mr. Kapoor is currently on the panel of all the reputed Universities in UAE and is taking classes both at the Undergraduate and Post Graduate level.

In addition to his interest in academia, he dabbles in Radio and has been a News reader on the popular Channel 4 Radio network that is based in Ajman. On a regular basis, he does voice overs for advertisements.

His knowledge coupled with practical work experience and strong inter -personal and communication skills make him a professional to reckon with.

Senior Lecturer, Murdoch University Dubai​

Education and Membership of  Professional Association​

  • Fellow, Higher Education Academy, U.K.​
  • PhD​
  • MBA - Finance​
  • Post Graduate Diploma in Human Resource Management​

Professional & Industry Experience​

  •  Overall teaching experience over 20 years​
  • Mahima has been with Murdoch for the last 12 years teaching Finance and Strategy based subjects and has taught at Murdoch Singapore and Dubai campus.​
  • Has multisector, multi-country, cross functional and cross-cultural experience. She worked in both the corporate (Banking) and academic sectors in the fields of finance and HR for over 20 years.  With international experience spanning Singapore, UAE and Indonesia, she brings in knowledge of regional imperatives to global strategy. ​
  • Mahima’s Investment banking experience saw her conclude several deals in the Telecom and Steel Industry. Work Included:​
  • Sector research​
  • Financial Valuations and Presentations to key stakeholders​

 

Her research is in the area of cross-cultural dimensions of financial planning. She has been teaching at both Undergraduate and Post Graduate levels and is passionate about maximizing student outcomes.  ​

Delivered a talk at WiKi FX on “The evolution of teaching finance in the global classroom”​

Involved in Corporate Trainings. Regularly delivered the Finance module – ‘Effective financial decision making – corporate & personal’ to multi-national and regional companies. During 2019-21, have delivered 4 such sessions with very high satisfaction scores.​

Master class Series on a continuous basis, Murdoch University, Dubai, 2013-2019. Topics include “Retaining Talent in a Booming Economy”, “Finance for Non-Finance Managers” and “Skills Reboot”​

Dr Chirag Buch holds an MBA in Marketing from Gujarat University, a PhD in Marketing from University of Pune and a Post Graduate Diploma in Advanced Business Analytics from Indian Institute of Management, Ahmedabad (IIM-A), India

Dr Chirag teaches Consumer Behaviour, Strategic Research for International Markets, Marketing Research & Analysis and Mixed Methods Research for Business at both undergraduate and postgraduate level.

He is also an insights and consulting professional with 20+ years of expertise in brand and communication management, holistic brand guidance and positioning along with advanced analytics to drive business insights for clients.

QUALIFICATIONS

  • PhD (Marketing), University of Pune, Maharashtra, India
  • MBA (Marketing), Gujarat University, India
  • Post Graduate Diploma (Advanced Business Analytics), Indian Institute of Management, Ahmedabad, Gujarat, India

RESEARCH INTERESTS

  • Consumer Behaviour
  • Brand Strategy & Performance
  • Innovation & New Product Development

PUBLICATIONS

  • Role of emotion in new product development, Campaign ME Sep’2022
  • How can brands drive differentiation in a heavily cluttered food market, Campaign ME Nov’2021.
  • Brand messaging needs an overhaul, Gulf News Sep’2020.
  • The role of banking industry during tough times, Campaign ME Sep’2020.
  • Today’s CEOs need a course correction, Gulf News Oct’2020.
  • Convenience, discounts and family fun are no longer enough for Saudi shoppers, Gulf Marketing Review, Dec’14
  • Car service delivery in Saudi Arabia is a highly emotive issue, Gulf Marketing Review, Nov’14
  • Saudi Arabia’s Connected Consumers, Gulf Marketing Review, Aug’14.
  • Role of emotions in the laundry cleaning category, Gulf Marketing Review, Jul’14.
  • Building an Irresistible foods brand, Gulf Marketing Review, Jun’14.
  • Debunking myths of Saudi Women on beauty products depends on life stages, Gulf Marketing Review, Apr’14.
  • Insights into the eating habits of GCC residents at Quick Service Restaurants, Gulf Marketing Review, Dec’13.
  • Luxury buying behavior in UAE, Gulf Marketing Review, Nov’13.
  • Driving differentiation in the Energy Drinks category, Gulf Marketing Review, Sep’13.
  • Consumer trends in the laundry cleaning category in KSA, Gulf Marketing Review, Aug’13.
  • Driving growth in the heavily saturated beverages sector in KSA, Gulf Marketing Review, Sep’12

With over 30 years’ experience in the advertising & communication industry in both India and UAE, Amit has been involved in strategic planning on a range of multinational clients including Unilever, Kraft, PepsiCo and Clorox.

He has worked in major global agencies including, DDB, JWT, Saatchi & Saatchi and Lowe and has been in Dubai for over 20 years. In his last corporate stint, Amit lead strategic & communication planning at DDB across the MENA region for several key clients, helping develop Effie-winning work for Lipton, Quaker & Clorox

Since Jan 2020, Amit has been working as an Adjunct Lecturer with Murdoch, teaching units in Marketing to undergraduate students.

Amit holds a Masters in Business Administration with specialisation in Marketing. 

Ashok Mitra is a postgraduate in Business Administration, with specialisation in Marketing Management. He was the batch topper from the Institute of Business Management of Jadavpur University (JU), Calcutta. Ashok has done his graduation in Engineering with Honours, also from JU.

Ashok is a member of IRSSM MEA and works closely with Dr Jay Kandampully, Editor-in-Chief of the Journal of Service Management

With over 3 decades of intimate involvement in Marketing Research, Marketing and General Management of Consultancy Business Organisations and also being the founder of a Marketing Research Agency since Jan 2011, Ashok has a plethora of Industry Experience coupled with Management & Entrepreneurial Skills to leverage that makes the academic learnings for the students interesting and business relevant.

Apart from Murdoch University, Ashok also teaches in some other Business Schools at both undergraduate and postgraduate level as Adjunct Lecturer. The topics that Ashok covers are Market Research and Analysis, Business Analytics, Strategic Marketing & Brand Management, Consumer Behaviour & Marketing Channels, International Marketing Management, Strategic Human Resource Management & Leadership, Business & Sustainability etc.

QUALIFICATIONS

  • MBA, IBM, JU, Calcutta, India
  • B CH E, JU, Calcutta, India

MEMBERSHIP OF PROFESSIONAL BODIES AND ASSOCIATIONS

  • The Research Club
  • Strategic Marketing Group for Marketing Research and Insights Professionals

AWARD OF MERIT / SCHOLARSHIP

  • UAE: Recipient of Global Awards for Excellence in a multinational company in:
  • Driving Consumer Research business (as Sector Head) in the Middle East
  • Coaching & Mentoring marketing research practitioners for higher employee engagement in the Middle East
  • India: Selected for National Scholarship for achieving a rank of 39 among all examinees in Secondary Board Exam

Sulaksha Nayak holds a Masters's in Business Administration with dual specialization in Human Resource Management and Marketing and is an Associate Fellow of the Higher Education Academy, UK. She is an experienced lecturer with more than 20 years of teaching undergraduate and postgraduate students in UAE and India. She has been teaching, as Full time and Part time faculty in private international universities in Dubai and Sharjah since 2010. 

She has worked as the Academic Coordinator for the Bachelor of Business Administration program in India for 8 years and has hands-on experience in curriculum development and handling teaching and administration responsibilities.

During her career, she has published research papers in the areas of organizational behavior and human resource management in journals and conferences. Her research areas lie in the interests of employee engagement, customer satisfaction, and higher education. She has taught courses such as organizational behavior, organizational development, change management, human resource development, consumer behavior, services marketing, international business, research methods, and general management.

She joined Murdoch University Dubai in 2015 and has been teaching undergraduate students in the Business program and the Foundation program