Strategic Communication

About our Bachelor of Communication in Strategic Communication at Murdoch

When you study a Bachelor of Strategic Communication at Murdoch, you’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age in this course. You’ll create and produce content, manage social media, and develop public relations and communications strategies.

You’ll develop digital and traditional communication skills and learn to apply them in a range of contexts, from web communication to creative production and even news media.

By your final year, you will bring together everything you have learned throughout your degree and work with a real client, applying your skills in strategy development, client management, program research, planning design, and evaluation.

Reasons to study Strategic Communication at Murdoch

Open employment opportunities across a spectrum of industries, including public relations, politics and political research, public policy and legislative affairs, higher education, mass media, marketing, financial services, entertainment, government, healthcare, and more.

Create persuasive content and effective communication plans for a variety of organizations, and learn how to conduct research to inform the design and evaluation of diverse communication campaigns.

Career opportunities

Wondering what you can do with a strategic communications degree? You can pursue careers in strategic communication, public relations, and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital, and online communication after graduation. You will be able to unlock some of the most highly demanded career paths now, such as:

• Social Media Manager or Media Advisor
• Public Relations Officer or Manager
• Strategic Communication Manager
• Sponsorship and Fundraising Coordinator

Memberships

We are members of industry associations – Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA). All Communication students have access to their respective industry events, training, and internship opportunities. MEPRA student membership includes:

• Access to MEPRA’s virtual workshops led by industry professionals, held every two weeks on a range of topics and trends.
• Access to MEPRA’s ‘Case in Point’ sessions, which include a deep dive presentation on some of the region’s biggest campaigns
• Access to exclusive internship placements to increase chances of workplace opportunities
• Access to guest lecturers to deliver case studies or presentations on new industry trends
• Access to the MEPRA Youth Board Student-Connect Programme, which offers one-on-one support
• Access to MEPRA’s Beyond the Classroom Series

Awards achieved by Our Bachelor of Communication students

Recommended double majors

• Marketing
• Management
• Web Communication

Professional recognition

This course has been designed by requirements for accreditation by the Communication and Public Relations Australia (CPRA). It has been designed in consultation with the industry to meet the evolving needs of the digital communication landscape.