Students must meet the minimum academic qualifications required for admission to this course.
Do you love building relationships and all forms of communication and media? Learn how to use these skills as a strategic communicator in a diverse and global world with our Bachelor of Communication in Strategic Communication degree program at Murdoch University, Dubai.
8 trimesters, to be completed in 3 years, or 6 trimesters to be completed in 2 years (fast-track), 24 units, 72 credit points
January, May, September
On campus
AED 179,880 for the entire course (24 units).
Tuition fees are inclusive of VAT.
*Note: Tuition fees exclude the cost of course study materials.
When you study a Bachelor of Strategic Communication at Murdoch, you’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age in this course. You’ll create and produce content, manage social media, and develop public relations and communications strategies.
You’ll develop digital and traditional communication skills and learn to apply them in a range of contexts, from digital communication to creative production and even news media.
By your final year, you will bring together everything you have learned throughout your degree and work with a real client, applying your skills in strategy development, client management, program research, planning design, and evaluation.
Open employment opportunities across a spectrum of industries, including public relations, politics and political research, public policy and legislative affairs, higher education, mass media, marketing, financial services, entertainment, government, healthcare, and more.
Create persuasive content and effective communication plans for a variety of organizations, and learn how to conduct research to inform the design and evaluation of diverse communication campaigns.
Wondering what you can do with a strategic communications degree? You can pursue careers in strategic communication, public relations, and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital, and online communication after graduation. You will be able to unlock some of the most highly demanded career paths now, such as:
We are members of industry associations – Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA). All Communication students have access to their respective industry events, training, and internship opportunities. MEPRA student membership includes:
Spine Units 9 cp
Course Core 15 cp
Strategic Communication Major 24 cp
Options 24 cp
Double Major – With a double major, you’ll complete two majors under one degree, usually in the same timeframe as a single degree. When you graduate, you’ll receive one bachelor’s degree with recognition of both majors.
Or
Electives – you can choose elective units to the value of 24 credit points, when choosing electives you must be sure you have satisfied pre-requisite requirements.
B1342 - Bachelor of CommunicationThis course has been designed by requirements for accreditation by the Communication and Public Relations Australia (CPRA). It has been designed in consultation with the industry to meet the evolving needs of the digital communication landscape.
Students must meet the minimum academic qualifications required for admission to this course.
Students must be able to demonstrate English language proficiency before being admitted to this course.