Strategic Communication

Qualification

Bachelor of Communication

Do you love building relationships and all forms of communication and media? Learn how to use these skills as a strategic communicator in a diverse and global world with our Bachelor of Arts in Strategic Communication degree program at Murdoch University, Dubai.

Key Information

Duration and course structure

6 trimesters, to be completed in 3 years (or 2 years fast-track), 24 units, 72 credit points

Intake dates

January, May, September

Mode of delivery

On campus

Fees

AED 155,000 for the entire course. AED 51,667 per year.

Tuition fees are inclusive of VAT

About our Bachelor of Communication in Strategic Communication at Murdoch

When you study a Bachelor of Strategic Communication at Murdoch, you’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age in this course. You’ll create and produce content, manage social media, and develop public relations and communications strategies.

You’ll develop digital and traditional communication skills and learn to apply them in a range of contexts, from web communication to creative production and even news media.

By your final year, you will bring together everything you have learned throughout your degree and work with a real client, applying your skills in strategy development, client management, program research, planning design, and evaluation.

Reasons to study Strategic Communication at Murdoch

Open employment opportunities across a spectrum of industries, including public relations, politics and political research, public policy and legislative affairs, higher education, mass media, marketing, financial services, entertainment, government, healthcare, and more.

Create persuasive content and effective communication plans for a variety of organizations, and learn how to conduct research to inform the design and evaluation of diverse communication campaigns. 

Career opportunities

Wondering what you can do with a strategic communications degree? You can pursue careers in strategic communication, public relations, and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital, and online communication after graduation. You will be able to unlock some of the most highly demanded career paths now, such as:

  • Social Media Manager or Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator

Recommended double majors

  • Marketing
  • Management

Professional recognition

This course has been designed by requirements for accreditation by the Public Relations Institute of Australia (PRIA). It has been designed in consultation with the industry to meet the evolving needs of the digital communication landscape.

Academic entry requirements

Australian entry requirements

The following is required for Australian students:

  • Successful completion of Year 12 with ATAR of 70

Afghanistan entry requirements

The following is required for Afghanistan students:

  • Please contact the Admissions Office for further information

Argentina entry requirements

The following is required for Argentina students:

  • Please contact the Admissions Office for further information

Bahrain entry requirements

The following is required for Bahrain students:

  • Please contact the Admissions Office for further information

Bangladesh entry requirements

The following is required for Bangladesh students:

  • Successful completion of Higher School Certificate (Year 12) with a GPA of 4.0

Bhutan entry requirements

The following is required for Bhutan students:

  • Successful completion of Bhutan Higher Secondary Education Certificate (BHSEC) with a grade average of 60% in the best 4 subjects (excluding local language)

Botswana entry requirements

The following is required for Botswana students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A levels (A*=6; A=5; B=4; C=3; D=2; E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Brazil entry requirements

The following is required for Brazil students:

  • Please contact the Admissions Office for further information

Brunei entry requirements

The following is required for Brunei students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A levels (A*=6; A=5; B=4; C=3; D=2; E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5))

Cambodia entry requirements

The following is required for Cambodian students:

  • Please contact the Admissions Office for further information

Cameroon entry requirements

The following is required for Cameroon students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A levels (A*=6; A=5; B=4; C=3; D=2; E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Canada entry requirements

The following is required for Canada students:

  • Successful completion of High School Graduation Diploma with an average of 65 OR Ontario Secondary School Diploma with a minimum of 30 points and an average of 65% in 6 Level 12 subjects, including English

Chile entry requirements

The following is required for Chile students:

  • Please contact the Admissions Office for further information

China entry requirements

The following is required for Chinese students:

  • Successful completion of Gao Kao with a minimum score equating to 63% of the maximum overall mark (e.g. 472.5 / 750 or 378 / 600)

Colombia entry requirements

The following is required for Colombian students:

  • Please contact the Admissions Office for further information

Denmark entry requirements

The following is required for Denmark students:

  • Successful completion of either Studentereksamensbevis or Hojere Forberedelseseksamen with final grade of 6

Ecuador entry requirements

The following is required for Ecuador students:

  • Please contact the Admissions Office for further information

Egypt entry requirements

The following is required for Egypt students:

  • Please contact the Admissions Office for further information

El Salvador entry requirements

The following is required for El Salvador students:

  • Please contact the Admissions Office for further information

Fiji entry requirements

The following is required for Fijian students:

  • Successful completion of Year 13 Certificate Examination, with an average grade of 60% in the best 4 subjects

France entry requirements

The following is required for French students:

  • Successful completion of French Baccalaureate with a grade average of 10

Gambia entry requirements

The following is required for Gambia students:

  • Please contact the Admissions Office for further information

Germany entry requirements

The following is required for Germany students:

  • Successful completion of the Abitur with a GPA 3.5

Ghana entry requirements

The following is required for Ghana students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Greece entry requirements

The following is required for Greece students:

  • Successful completion of the Upper Secondary School Leaving Certificate (Apolytirio Lykeio – previously Apolytirion of Eniaio Lykeio) with a grade average of 14

Hong Kong - SAR entry requirements

The following is required for Hong Kong - SAR students:

  • Successful completion of Hong Kong Diploma of Secondary Education (HKDSE) with a combined score of 15 points from the best 6 subjects (4 core and 2 electives from Category A or C)

India entry requirements

The following is required for Indian students:

  • Successful completion of Higher Secondary Certificate - State Boards except Punjab State Board - with a minimum average of 65% in the best 4 academic subjects

India entry requirements

The following is required for Indian students:

  • Successful completion of Class XII with a minimum average of 60% in the best 4 academic subjects.

Indonesia entry requirements

The following is required for Indonesien students:

  • Successful completion of Sekolah Menengah Atas (SMA) 3, with a minimum average of 75% and with Surat Keterangan Hasil Ujian Nasional(SKHUN) as proof of graduation.

Iran entry requirements

The following is required for Iran students:

  • High School Diploma with minimum 14 points (Theoretical Stream only)
  • In addition, students who have successfully completed the national entrance exam (Konkur) will be considered for entry in any of their preferred Murdoch University programs, as listed above (Foundation, Diploma, Undergraduate)

Iraq entry requirements

The following is required for Iraq students:

  • Please contact the Admissions Office for further information

Japan entry requirements

The following is required for Japanese students:

  • Successful completion of the Kotogakko Sotsugyo Shosho (Upper Secondary School Certificate of Graduation) with a GPA of 3.5 out of 5.

Jordan entry requirements

The following is required for Jordan students:

  • Please contact the Admissions Office for further information

Kazakhstan entry requirements

The following is required for Kazakhstan students:

  • Please contact the Admissions Office for further inf

Kenya entry requirements

The following is required for Kenya students:

  • Successful completion of KSCE with a grade average of B or GCE A Levels with an aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

South Korea entry requirements

The following is required for South Korean students:

  • Successful completion of the Senior High School Certificate (Immumgye Kodung Hakkyo Chorupiang) with a grade average of A

Kuwait entry requirements

The following is required for Kuwait students:

  • Successful completion of Middle Eastern Secondary School Leaving Certificate (Shahadat-al-thanawiaal-a’ama) with a minimum grade average of 80%

Latvia entry requirements

The following is required for Latvia students:

  • Successful completion of the Latvian Attestation of General Secondary Education with a grade average of 7.0

Laos entry requirements

The following is required for Laos students:

  • Please contact the Admissions Office for further information

Lebanon entry requirements

The following is required for Lebanon students:

  • Please contact the Admissions Office for further information

Libya entry requirements

The following is required for Libya students:

  • Please contact the Admissions Office for further information

Liberia entry requirements

The following is required for Liberia students:

  • Please contact the Admissions Office for further information

Macau - SAR entry requirements

The following is required for Macau - SAR students:

  • Successful completion of Hong Kong Diploma of Secondary Education (HKDSE) with a combined score of 15 points from best 6 subjects (4 core and 2 Electives from Category A or C), where (5**=6, 5*=5.5, 5=5,4=4, 3=3, 2=0, 1=0 or Category C subjects - A*=6, A=5, B=4, C=3,D=2, E=1)

Malawi entry requirements

The following is required for Malawi students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Malaysia entry requirements

The following is required for Malaysian students:

  • Successful completion of the Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of 6 points taken from the best 2 or 3 subjects OR Unified Chinese Examination (UEC) with a total of 20 or lower from the best 5 academic subjects

Mauritius entry requirements

The following is required for Mauritius students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Mexico entry requirements

The following is required for Mexico students:

  • Please contact the Admissions Office for further information

Moldova entry requirements

The following is required for Moldova students:

  • Successful completion of Moldova Diploma de Bacalaureat, with a grade average of 7

Mongolia entry requirements

The following is required for Mongolian students:

  • Please contact the Admissions Office for further information

Myanmar entry requirements

The following is required for Myanmar students:

  • Please contact the Admissions Office for further information

Nepal entry requirements

The following is required for Nepalese students:

  • School Leaving Certificate Examination (Grade XII) awarded by the National Examinations Board: Minimum GPA of 2.8

New Zealand entry requirements

The following is required for New Zealand students:

  • Successful completion of the National Certificate of Educational Achievement (NCEA) Level 3

Nigerian entry requirements

The following is required for Nigerian students:

  • Please contact the Admissions Office for further information

Norway entry requirements

The following is required for Norway students:

  • Successful completion of the Vitnemal with a grade average of 3

Oman entry requirements

The following is required for Oman students:

  • Please contact the Admissions Office for further information

Pakistan entry requirements

The following is required for Pakistan students:

  • Successful completion of the Higher Secondary School Certificate with a grade average of 65% taken from the best 4 academic subjects

Papua New Guinea entry requirements

The following is required for Papua New Guinea students:

  • Please contact the Admissions Office for further information

Paraguay entry requirements

The following is required for Paraguay students:

  • Please contact the Admissions Office for further information

Peru entry requirements

The following is required for Peru students:

  • Please contact the Admissions Office for further information

Philippines entry requirements

The following is required for Philippines students:

  • Senior High School Diploma K-12 Academic Track only with an overall average of 85%

Poland entry requirements

The following is required for Poland students:

  • Successful completion of the Certificate of Matriculation of the General Lyceum (Swiadectwo Dojrzalosci Liceum Oglnoksztalcacego) with a grade average of 4.0

Russian Federation entry requirements

The following is required for Russian Federation students:

  • Please contact the Admissions Office for further information

Saudi Arabia entry requirements

The following is required for Saudi Arabia students:

  • Please contact the Admissions Office for further information

Sierra Leone entry requirements

The following is required for Sierra Leone students:

  • Please contact the Admissions Office for further information

Singapore entry requirements

The following is required for Singapore students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Solomon Islands entry requirements

The following is required for Solomon Islands students:

  • Please contact the Admissions Office for further information

South Africa entry requirements

The following is required for South African students:

  • Successful completion of the National Senior Certificate with a minimum grade average of 5 in best 6 subjects (excluding ‘life orientation’)

Spain entry requirements

The following is required for Spain students:

  • Successful completion of the Tlitulo de Bachiller with an average grade of 7

Sri Lanka entry requirements

The following is required for Sri Lankan students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Sudan entry requirements

The following is required for Sudan students:

  • Please contact the Admissions Office for further information

Sweden entry requirements

The following is required for Sweden students:

  • Successful completion of the Upper Secondary School Leaving Certificate (Slutbetyg Från Gymnasieskola) with a grade average of 15

Switzerland entry requirements

The following is required for Switzerland students:

  • Successful completion of Swiss Cantonal Maturity Certificate (prior to 2008) with a grade average of 4.0 OR the Federal Maturity Certificate with a grade average of 4 (on a 6-point scale) or 3.4 (on a 5-point scale).

Taiwan entry requirements

The following is required for Taiwan students:

  • Successful completion of the Senior High School Diploma / Senior Vocational School Diploma with a minimum of 80%

Tanzania entry requirements

The following is required for Tanzania students:

  • Advanced Certificate of Secondary Education Examination (ACSEE) either Division 1 or 2 accepted.

Thailand entry requirements

The following is required for Thailand students:

  • Successful completion of Secondary 6 (Matayom 6) with a GPA of 3

Turkey entry requirements

The following is required for Turkey students:

  • Please contact the Admissions Office for further information

Uganda entry requirements

The following is required for Uganda students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Ukraine entry requirements

The following is required for Ukraine students:

  • Successful completion of the Ukraine Certificate of Complete General Secondary Education with a GPA of 6.5

United Arab Emirates entry requirements

The following is required for United Arab Emirates students:

  • Please contact the Admissions Office for further information

United Kingdom entry requirements

The following is required for United Kingdom students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

USA entry requirements

The following is required for USA students:

  • (1100/1600) - Successful completion of the High School Diploma with a GPA of 2.5 and a minimum of 500 in each band in the SAT. OR successful completion of a minimum of 2 AP subjects with a minimum of 7 points and final Grade 12 High School Diploma. OR successful completion of the American College Test (ACT) with a minimum score of 24 and a completed High School Diploma. Use the College Board institution code 9115 to send official AP and SAT scores to Murdoch University Dubai.

Uzbekistan entry requirements

The following is required for Uzbekistan students:

  • Successful completion of Diploma of Post-Secondary Vocational Education (O’rta Maxsus Ta’lim To’grisidagi Diplom)

Venezuela entry requirements

The following is required for Venezuela students:

  • Please contact the Admissions Office for further information

Vietnam entry requirements

The following is required for Vietnam students:

  • Successful completion of High School Graduation Diploma (Giay Chung nhan tot ngiep Thpt) with a minimum average of 7 from the national exam, with the Giay Chung Nhan Tot Ngiep Thpt as proof of graduation.

Zambia entry requirements

The following is required for Zambia students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

Zimbabwe entry requirements

The following is required for Zimbabwe students:

  • Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g. A=2.5, B=2, C=1.5, D=1, E=0.5)

English language entry requirements

International students must be able to demonstrate English language proficiency before being admitted to this course.

Faculty profiles – Communication

Joseph John Nalloor, leads the Media and Communications programme at Murdoch University Dubai. He has over 17 years’ experience in teaching media in Dubai and has headed three media schools. He is also an Associate Fellowship holder from the Higher Education Academy (HEA), UK.

He is a Strategy Board Member of MEPRA (Middle East Public Relations Association) and a Board Member of PRCA-MENA (Public Relations and Communications Association). Joseph also serves on several university academic boards.

He believes in strong student-industry collaborations and has been responsible for several tie-ups with the Dubai Press Club, Emirates Literature Festival, Sharjah International Book Fair, Dubai International Film Festival among others. His students, over the years, have been working in media houses and PR firms in the UAE and the region.

Joseph has mentored several successful student teams participating in competitions and creative hackathons with several notable awards.

Joseph has been published in peer reviewed journals, presented at international conferences and features as a speaker on media issues on radio and industry panels.

Sudha Chandran is an adjunct faculty for Strategic Communications in the undergraduate program at Murdoch University Dubai. A versatile and skilled communications professional, Sudha has almost two decades of experience in the media and communications sector in the United Arab Emirates (UAE), spanning desktop publishing, journalism, public relations and corporate communications.

During this time, she has worked with several public and private sector organizations to develop and implement creative and effective communication strategies for them.

With her vast experience, Sudha also serves as a mentor to industry award winning student teams. Her students have been recruited by leading regional and global PR firms.

Sudha holds an MPhil degree from the University of Hyderabad, India, in addition to an MA (English) and a Bachelors in Journalism from Punjab University, India.

Teneille Saayman (AFHEA) is a Senior Lecturer and an Associate Fellowship holder from the Higher Education Academy (HEA), UK and holds a MA in Marketing Communications and BA in Media, Advertising and PR from Middlesex University. She is also a certified Adult Mental Health First Aid provider (MFAiders).

With 10+ years of Teaching Experience in Higher Education Institutions across the United Arab Emirates, Teneille specializes in Film, Advanced Media Production, Strategic Marketing, Digital Design, Social Media, Critical Web Literacy, Media Laws and Ethics.

She has also worked as a Producer for the UAE's first ever science-fiction feature-length film and is subsequently considered one of the few pioneering Genre Filmmakers in the MENA Region. She is a Marketeer and Filmmaker with a passion for technology and research, with over 12+ years of cumulative experience in Branding, Marketing, Social Media, Content Production, and PR Management in the UAE.

Dimo Valev holds an MA in Graphic Design from the National Academy of Arts, Sofia, Bulgaria, and qualifications as an art and design teacher. He is a member of the Union of Bulgarian Artists, section Graphic Design.

Dimo has taught at the undergraduate level in several international universities in Dubai for over a decade, including Murdoch University Dubai, Middlesex University, Amity University and Manipal University. He teaching portfolio covers a variety of subjects related to Graphic Design and Advertising, but also the industry-standard Adobe CC software applications. His research interests include Graphic Design, Branding, Environmental Graphics and Wayfinding.

His design students are working in various reputed agencies and branding departments across brands worldwide.