Studying Web Communication at Murdoch, Dubai
Web Communication combines an exciting mix of web design, digital marketing and public relations. Within our Web Communication program at Murdoch, students will learn how to design and develop strategies for web communication campaigns using a range of digital media including:
- Social media
- Websites
- Mobile technology
- Online games
- Video
- Online news media
Students will learn all about conveying information and ideas using platforms such as Facebook, Instagram, Twitter, and YouTube, powerful search engines such as Google and Yahoo; and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.
Develop the information and skills required to achieve your professional or academic objectives. Some of the things you’ll learn by enrolling in Web Communication at Murdoch include:
- Professional writing abilities, global viewpoints on topics, and cooperative and ethical work behaviour
- Interpersonal, social, and professional ethical reasoning
- Innovative approaches and processes for communication solutions
- Communicating and interacting with a diverse variety of audiences, stakeholders, and members of the public using media and communication channels that use voice, text, sound, and image.
Reasons to study Web Communication at Murdoch University Dubai
Learn from industry professionals and digital media researchers while working for real clients.
Work in an industry where strong future growth is expected for advertising, multimedia and web design professionals*. (*Source: Australian Government Job Outlook 2021).
Career opportunities
When you graduate with a Web and Digital Communications degree, you might work in strategic communication, web design or digital marketing, or specialised areas such as social media management, search engine marketing, or strategy. Careers could include:
- Web Communication Specialist
- Social Media Consultant
- Social Media Analyst
- Consultant or Freelancer
- Client Production Officer
- Web Production and Strategic Consultant
- SEO and Social Media Strategists
- Digital PR and Marketing Consultant
- Digital Account Manager
Memberships
We are members of industry associations – Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA). All Communication students have access to their respective industry events, training, and internship opportunities. MEPRA student membership includes:
- Access to MEPRA’s virtual workshops led by industry professionals, held every two weeks on a range of topics and trends.
- Access to MEPRA’s ‘Case in Point’ sessions, which include a deep dive presentation on some of the region’s biggest campaigns
- Access to exclusive internship placements to increase chances of workplace opportunities
- Access to guest lecturers to deliver case studies or presentations on new industry trends
- Access to the MEPRA Youth Board Student-Connect Programme, which offers one-on-one support
- Access to MEPRA’s Beyond the Classroom Series
Awards Achieved by Our Bachelor of Communication Students