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Strategic Communication

Qualification

Bachelor of Communication
Strategic Communication

Do you love building relationships and all forms of communication and media? Learn how to use these skills as a strategic communicator in a diverse and global world with our Bachelor of Communication in Strategic Communication degree program at Murdoch University Dubai.

Key Information

Duration and course structure

8 trimesters, to be completed in 3 years, or 6 trimesters to be completed in 2 years (fast-track), 24 units, 72 credit points

Intake dates

January, May, September

Mode of delivery

On campus

Fees*

AED 179,880 for the entire course (24 units).

Tuition fees are inclusive of VAT.

*Note: Tuition fees exclude the cost of course study materials. Listed tuition fees apply for 2026. 

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About our Bachelor of Communication in Strategic Communication at Murdoch

When you study a Bachelor of Strategic Communication at Murdoch, you’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age in this course. You’ll create and produce content, manage social media, and develop public relations and communications strategies.

You’ll develop digital and traditional communication skills and learn to apply them in a range of contexts, from digital communication to creative production and even news media.

By your final year, you will bring together everything you have learned throughout your degree and work with a real client, applying your skills in strategy development, client management, program research, planning design, and evaluation.

Reasons to study Strategic Communication at Murdoch

Open employment opportunities across a spectrum of industries, including public relations, politics and political research, public policy and legislative affairs, higher education, mass media, marketing, financial services, entertainment, government, healthcare, and more.

Create persuasive content and effective communication plans for a variety of organisations, and learn how to conduct research to inform the design and evaluation of diverse communication campaigns.

Career opportunities

Wondering what you can do with a strategic communications degree? You can pursue careers in strategic communication, public relations, and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital, and online communication after graduation. You will be able to unlock some of the most highly demanded career paths now, such as:

  • Social Media Manager or Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator

Memberships

We are members of industry associations – Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA). All Communication students have access to their respective industry events, training, and internship opportunities. MEPRA student membership includes:

  • Access to MEPRA’s virtual workshops led by industry professionals, held every two weeks on a range of topics and trends.
  • Access to MEPRA’s ‘Case in Point’ sessions, which include a deep dive presentation on some of the region’s biggest campaigns
  • Access to exclusive internship placements to increase chances of workplace opportunities
  • Access to guest lecturers to deliver case studies or presentations on new industry trends
  • Access to the MEPRA Youth Board Student-Connect Programme, which offers one-on-one support
  • Access to MEPRA’s Beyond the Classroom Series

Awards Achieved by Our Bachelor of Communication Students

Bachelor of Communication in Strategic Communication mdub awards bcs

Sponsorships provided by

Bachelor of Communication in Strategic Communication mdub sponsorships provided

Course structure

B1342 - Bachelor of Communication

Course Core – 21 cp

  • COM100 Thinking Communication (3 cp)
  • COM101 Social Media (3 cp)
  • COM200 Communication Research (3 cp)
  • COM306 Specialist Communication (3 cp)

Specified Electives (Select three)

  • COM200 Communication Research (3 cp)
  • COM306 Specialist Communication (3 cp)
  • COM109 Introduction to Digital Media Skills (3 cp)
  • COM105 Critical Web Literacy (3 cp)
  • COM203 Consulting and Freelancing (3 cp)
  • COM302 Web Analytics and Digital Story Telling (3 cp)
  • GRD204 Design Thinking (3 cp)

Major in Strategic Communication – 24 cp

  • COM107 Strategic Communication (3 cp)
  • COM202 Content Creation (3 cp)
  • COM215 Public Relations in Society (3 cp)
  • COM214 Communication Strategy and Planning (3 cp)
  • COM345 Issues and Crisis Management (3 cp)
  • COM307 Campaign Management (3 cp)
  • COM109 Introduction to Digital Media Skills (3 cp)
  • COM302 Web Analytics (3 cp)

Discovery Units – 3 cp (Select one)

  • TLC100 AI in the Workplace (3 cp)
  • TLC200 Building Employability Skills (3 cp)
  • TLC101 Communication Skills for Undergraduate Study (3 cp)

Options 24 cp

Double Major – With a double major, you’ll complete two majors under one degree, usually in the same timeframe as a single degree. When you graduate, you’ll receive one bachelor’s degree with recognition of both majors. Please see below for list of approved double majors.

OR

Electives – you can choose elective units to the value of 24 credit points. When choosing electives, you must be sure you have satisfied pre-requisite requirements.

B1342 - Bachelor of Communication

Recommended double majors

  • Marketing
  • Management
  • Digital Communication
  • Human Resources Management

Professional recognition

This course has been designed by requirements for accreditation by the Communication and Public Relations Australia (CPRA). It has been designed in consultation with the industry to meet the evolving needs of the digital communication landscape.

Academic entry requirements

Students must meet the minimum academic qualifications required for admission to this course.

Learn more

English language entry requirements

Students must be able to demonstrate English language proficiency before being admitted to this course.

See requirements

Faculty Profile – Media and Communications

Discipline Lead – Shalu Matani

An award-winning educator and communications practitioner, Shalu brings more than 25 years of academic and professional experience, including over 15 years with Murdoch University’s Transnational Education network in Singapore, where she delivered postgraduate and undergraduate units. Throughout her career, she has championed an industry-integrated approach, cultivating a teaching philosophy that brings together academic scholarship, professional practice, and global perspectives.

Shalu has been a proactive Faculty Advisor to the Murdoch-Institute of Public Relations of Singapore (IPRS) student chapter and has served on the Singapore Academic Board, contributing to curriculum quality and academic governance. Her leadership and teaching have been recognized with First prize at the Murdoch Transnational Education Learning and Teaching Award for Excellence in January 2025, the Best Student Campaign Award at the PRCA Asia Pacific Awards 2024 as Mentor Supervisor of the winning student team, and the Teaching Excellence Award from Kaplan Higher Education Academy in 2018.

Alongside her academic work, Shalu brings over 12 years of public relations consultancy experience across Southeast Asian markets, principally in technology, consumer, and education sectors. Her clients included IBM, CNET Asia, Cartoon Network, LogicaCMG, and the Global Indian International School. She also initiated a PR internship program within the agency to develop emerging professionals and headed pro bono digital inclusion and mentorship programs with Lions Club International for underprivileged children at Jamiyah’s Children Home in Singapore. She holds a Master of Management Studies from the University of Bombay, India, and is an Associate Fellow of the Higher Education Academy, UK (AFHEA).

As the Discipline Lead, Shalu’s vision is to further position Murdoch University, Dubai as a leading destination for Media and Communication education by leveraging strong partnerships with Industry Associations, expanding experiential learning, supporting academic excellence, and committing to student growth that eventually translates into exciting career opportunities.

Reflecting on her appointment, Shalu shared: Murdoch Dubai’s Transnational Education (TNE) translates into TRANSFORMATION as Education has the power to positively transform lives; NURTURE a vibrant learning community where everyone involved has the opportunity to realize their full potential and EMPOWER both staff and students to be committed, capable and confident leaders of today and tomorrow.

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