Web Communication - Murdoch University Dubai

Qualification

Bachelor of Communication in Web Communication

The way individuals generate, consume, and exchange knowledge has been transformed by social media. Learn how to connect and convey stories successfully using digital platforms in today’s quickly changing media-driven environment, and earn your Web and Digital Communications degree.

Key Information

Duration and course structure

8 trimesters, to be completed in 3 years, or 6 trimesters to be completed in 2 years (fast-track), 24 units, 72 credit points

Intake dates

January, May, September

Mode of delivery

On campus

Fees

AED 174,600 for the entire course (24 units).

Tuition fees are inclusive of VAT.

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Studying Web Communication at Murdoch, Dubai

Web Communication combines an exciting mix of web design, digital marketing and public relations. Within our Web Communication program at Murdoch, students will learn how to design and develop strategies for web communication campaigns using a range of digital media including:

Social media
Websites
Mobile technology
Online games
Video
Online news media

Students will learn all about conveying information and ideas using platforms such as Facebook, Instagram, Twitter, and YouTube, powerful search engines such as Google and Yahoo; and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

Develop the information and skills required to achieve your professional or academic objectives. Some of the things you’ll learn by enrolling in Web Communication at Murdoch include:

Professional writing abilities, global viewpoints on topics, and cooperative and ethical work behaviour
Interpersonal, social, and professional ethical reasoning
Innovative approaches and processes for communication solutions
Communicating and interacting with a diverse variety of audiences, stakeholders, and members of the public using media and communication channels that use voice, text, sound, and image.

Reasons to study Web Communication at Murdoch University Dubai

Learn from industry professionals and digital media researchers while working for real clients.

Work in an industry where strong future growth is expected for advertising, multimedia and web design professionals*. (*Source: Australian Government Job Outlook 2021).

Career opportunities

When you graduate with a Web and Digital Communications degree, you might work in strategic communication, web design or digital marketing, or specialised areas such as social media management, search engine marketing, or strategy. Careers could include:

Web Communication Specialist
Social Media Consultant
Social Media Analyst
Consultant or Freelancer
Client Production Officer
Web Production and Strategic Consultant
SEO and Social Media Strategists
Digital PR and Marketing Consultant
Digital Account Manager

Memberships

We are members of industry associations – Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA). All Communication students have access to their respective industry events, training, and internship opportunities. MEPRA student membership includes:

Access to MEPRA’s virtual workshops led by industry professionals, held every two weeks on a range of topics and trends.
Access to MEPRA’s ‘Case in Point’ sessions, which include a deep dive presentation on some of the region’s biggest campaigns
Access to exclusive internship placements to increase chances of workplace opportunities
Access to guest lecturers to deliver case studies or presentations on new industry trends
Access to the MEPRA Youth Board Student-Connect Programme, which offers one-on-one support
Access to MEPRA’s Beyond the Classroom Series

Awards achieved by Our Bachelor of Communication students

Course structure

B1342 - Bachelor of Communication

Spine Units 9 cp

MSP100 | 3cp | Career Learning: Managing Your Career
MSP200 | 3cp | Building Employability Skills
COM203 | 3cp | Consulting and Freelancing

Course Core 15 cp

COM200 | 3cp | Communication Research
COM306 | 3cp | Specialist Communication
COM100 | 3cp | Thinking Communication
COM101 | 3cp | Social Media
COM105 | 3cp | Critical Web Literacy

Web Communication Major 24 cp

COM109 | 3cp | Introduction to Digital Media Skills
GRD118 | 3cp | Introduction to Graphic Design
COM278 | 3cp | Digital Communication Strategy
GRD263 | 3cp | UX and Web Design
COM202 | 3cp | Content Creation
BUS359 | 3cp | Digital and Social Media Marketing
COM302 | 3cp | Web Analytics
WEB301 | 3cp | Web Communication Project

Options 24 cp

Double Major – With a double major, you’ll complete two majors under one degree, usually in the same timeframe as a single degree. When you graduate, you’ll receive one bachelor’s degree with recognition of both majors.

Electives – you can choose elective units to the value of 24 credit points, when choosing electives you must be sure you have satisfied pre-requisite requirements.

B1342 - Bachelor of Communication

Recommended double major

Strategic Communication
Marketing
Management

Academic entry requirements

Entry Requirement 2025

Entry Requirement 2026

English language entry requirements

International students must be able to demonstrate English language proficiency before being admitted to this course.

See requirements

Faculty Profile – Communication

Discipline Lead – Joseph John Nalloor

Joseph John Nalloor is the Discipline Lead for the Bachelor of Communication courses at Murdoch University Dubai. He has over 19 years of experience teaching media in Dubai and has headed three media schools. He also currently serves as the Associate Dean of Engagement.

He is a Strategy Board Member of MEPRA (Middle East Public Relations Association) and a Board Member of PRCA-MENA (Public Relations and Communications Association). As a member of the MEPRA AI Committee, he was part of the team that released one of the first ‘AI guidelines’ for the communications PR community in the Middle East. Joseph also serves on several university academic boards.

He believes in strong student-industry collaborations and has been responsible for multiple tie-ups with the Dubai Press Club, Emirates Literature Festival, Sharjah International Book Fair, and Dubai International Film Festival. Over the years, his students have been working in media houses and PR firms in the UAE and the region.

Joseph has mentored several successful student teams that have participated in competitions and creative hackathons and received notable awards.

Moreover, Joseph’s research and industry engagement has garnered him recognition as a thought leader in the media field. His publications in peer-reviewed journals, presentations at international conferences, and contributions as a speaker on media issues demonstrate his commitment to staying at the forefront of industry trends and sharing his insights with a broad audience. Joseph has spoken on several industry panels, quoted in news articles, and even appeared on broadcast media. He is also an Associate Fellowship holder from the Higher Education Academy (HEA), UK.