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Bachelor of Business (BBus) in Marketing

Tuition Fee for the Entire Course (AED)

155,000 (VAT Inclusive)


3 YRS with the option to fast-track (6 trimesters)

Part-time study options are also available


Bachelor of Business

Marketing is about providing value for customers, organisations and the community. It is about understanding market trends and developing sustainable competitive strategies for products and services to satisfy customers' profitability.

The Marketing major provides the required knowledge and skills, which all types of employers (private, public and voluntary sectors) look for. Typical job destinations are in brand management, retail and distribution management, marketing communications, market research and development of marketing strategy plans.

Units offered cover a number of interesting topics such as Services Marketing, International Marketing, Media Communications and Consumer Behaviour. All marketing theory is brought to life by case studies and strategic marketing projects.

Spine units

Career Learning: Managing Your Career - 3 points

Building Enterprise Skills - 3 points

Consulting and Freelancing - 3 points

Course and Major Core

Management in a Global Environment - 3 points

Introduction to Accounting - 3 points

Foundations of Economics - 3 points

Foundations of Business Law - 3 points

Global Marketing - 3 points

Marketing Research and Analysis - 3 points

Services, Relationship and Retail Marketing - 3 points

Consumer Behaviour - 3 points

Business analytics - 3 points

Strategic Marketing - 3 points

Digital and Social Media Marketing - 3 points

Cross Cultural Marketing - 3 points

Recommended double majors

  • Finance
  • Management

Professional recognition

Students completing the Marketing major are eligible for membership of the Australian Marketing Institute.

Career opportunities

  • Account Manager or Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Sales and Marketing Manager
  • Digital Marketer

Enquire now/Apply now

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