Bachelor of Business (BBus) in Marketing
Tuition Fee (AED)
155,000 (VAT Inclusive)
Duration
3 YRS with the option to fast-track (6 trimesters)
Part-time study options are also available
Qualification
Bachelor of Business
Marketing is about providing value for customers, organisations and the community. It is about understanding market trends and developing sustainable competitive strategies for products and services to satisfy customers' profitability.
The Marketing major provides the required knowledge and skills, which all types of employers (private, public and voluntary sectors) look for. Typical job destinations are in brand management, retail and distribution management, marketing communications, market research and development of marketing strategy plans.
Units offered cover a number of interesting topics such as Services Marketing, International Marketing, Media Communications and Consumer Behaviour. All marketing theory is brought to life by case studies and strategic marketing projects.
Spine units
Career Learning: Managing Your Career - 3 points
Building Enterprise Skills - 3 points
Consulting and Freelancing - 3 points
Course and Major Core
Management in a Global Environment - 3 points
Introduction to Accounting - 3 points
Foundations of Economics - 3 points
Foundations of Business Law - 3 points
Marketing Research and Analysis - 3 points
Services, Relationship and Retail Marketing - 3 points
Strategic Marketing - 3 points
Digital and Social Media Marketing - 3 points
Cross Cultural Marketing - 3 points
Recommended double majors
- Finance
- Management
Professional recognition
Students completing the Marketing major are eligible for membership of the Australian Marketing Institute.
Career opportunities
- Account Manager or Consultant
- Product or Brand Manager
- Market Research Analyst
- Sales and Marketing Manager
- Digital Marketer
More programs at Murdoch
- Diploma of Business
- Diploma of Communication
- Diploma of Information Technology
- Diploma of Psychological Studies
- Bachelor of Arts (BA) in Psychology
- Bachelor of Business (BBus) in Accounting
- Bachelor of Business (BBus) in Finance
- Bachelor of Business (BBus) in Management
- Bachelor of Business (BBus) in Marketing
- Bachelor of Communication in Strategic Communication
- Bachelor of Communication in Web Communication
- Bachelor of Information Technology in Business Information Systems
- Bachelor of Information Technology in Computer Science
- Bachelor of Information Technology in Cyber Security and Forensics
- Criminology (Second Major only)
- Graduate Certificate in Business Administration
- Graduate Certificate in Education (Instructional Leadership)
- Graduate Certificate in Education (International Education)
- Master of Business Administration (MBA)
- Master of Education (MEd)
- Master of Information Technology - Information Management
- Master of Science in Information Technology - Information Management