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Bachelor of Business (BBus) in Marketing

Tuition Fee (AED)

155,000 (VAT Inclusive)


3 YRS with the option to fast-track (6 trimesters)


Bachelor of Business

Marketing is about providing value for customers, organisations and the community. It is about understanding market trends and developing sustainable competitive strategies for products and services to satisfy customers' profitability.

The Marketing major provides the required knowledge and skills, which all types of employers (private, public and voluntary sectors) look for. Typical job destinations are in brand management, retail and distribution management, marketing communications, market research and development of marketing strategy plans.

Units offered cover a number of interesting topics such as Services Marketing, International Marketing, Media Communications and Consumer Behaviour. All marketing theory is brought to life by case studies and strategic marketing projects.

Recommended double majors

  • Finance
  • Management

Professional recognition

Students completing the Marketing major are eligible for membership of the Australian Marketing Institute.

Career opportunities

  • Account Manager or Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Sales and Marketing Manager
  • Digital Marketer

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