Web Communication combines an exciting mix of web design, digital marketing and public relations. Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including

• Social media
• Websites
• Mobile technology
• Online games
• Video
• Online news media

Students will learn all about conveying information and ideas using platforms such as Facebook, Instagram, Twitter and YouTube, powerful search engines such as Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

Spine units

1. Career Learning: Managing Your Career
2. Building Employability Skills
3. Consulting and Freelancing

Core units

1. Introduction to Digital Media Skills
2. Introduction to Graphic Design
3. Digital Communication Strategy
4. Web Design
5. Content Creation
6. Digital and Social Media Marketing
7. Web Analytics
8. Web Communication Project

Recommended double majors

• Strategic Communication

Career opportunities

• Social Media Executive or Media Executive
• Creative or Content Executive
• Strategic Communication Executive
• Sponsorship and Fundraising Coordinator

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